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Sam Way
You can catch Sam cooking live on the Wild Kitchen at the BBC Good Food Show Winter on Saturday 25 November.
A self-taught home cook, Sam has taken social media by storm with his hypnotising, fast-paced and highly satisfying cooking videos. His rapid rise to fame started during lockdown 2020 as he began posting videos to display his cooking portfolio under the handle SAM’S EATS. Sam quickly found a winning recipe, harnessing ASMR techniques and quickfire video production which has gained him a dedicated following of over 13 million combined followers with 10 million on TikTok alone.
Sam’s 60-second videos champion a unique form of culinary cadence, with each stage of the cooking process accompanied by a whip, splash, sizzle or shred. With recipes inspired by world-renowned classics, Sam aims to make every element of the dish accessible and provides step-by-step instructions from breads to pickled cucumbers, gyoza to noodles and even how to make your own cheese.
Sam has his debut cookbook Sam’s Eats: Let’s Do Some Cooking coming out in September 2023 and continues his quest to explore the vast array of cuisine from around the world.
SAMSEATS
TikTok (10M)
Instagram (1.2M)
YouTube (2.6M)